TELEPORT CAFE
Teleport Café is an international coffee franchise created for travelers, explorers, and active people who seek inspiration in movement. The brand speaks to those who see coffee not just as a drink, but as the start of a journey — a moment that opens new horizons and connects people across cultures.
CLIENT: Teleport Cafe SERVICES: Logo and Identity design COUNTRY: Spain
KEY CHALLENGES:
- To create an identity that visually expresses the idea of “traveling through a coffee cup” — balancing minimalism with emotional storytelling.
- The challenge was to convey the feeling of teleportation: each sip transporting you to a new place, culture, or experience.
KEY DESIGN SOLUTIONS:
- Teleportation cup symbol: The takeaway cup becomes the core metaphor of the brand — a visual portal that transports you to a new point on the map, turning the first sip into the beginning of a journey.
- Minimalism with character: Clean shapes, a universal modular structure, and a refined minimalist layout create an international visual language, while expressive details add recognition and emotional depth.
- Community atmosphere: The identity highlights the social nature of the brand — coffee as a reason to meet, share stories, and explore. The visual system builds a sense of a global community of travelers.
- Movement-inspired accents: Graphic lines and markers reference routes, directions, and travel paths, reinforcing the brand’s central idea — “every cup is a journey.
RESULTS FOR THE CLIENT:
- Built a recognizable global brand identity rooted in travel, curiosity, and connection.
- Created a flexible visual system adaptable to worldwide franchise locations.
- Enhanced emotional engagement through symbolic storytelling.
- Strengthened Teleport Café’s positioning as an inspiring space for travelers and modern urban nomads.
