OMNOM ENERGY BARS
OMNOM is the first Ukrainian energy bar created by travelers for travelers. It targets active people who care about health and seek natural, sugar-free energy for sports and adventures. The product is part of the IDLO Adventure Food line — continuing the brand’s philosophy of movement and freedom.
CLIENT: Iidlo food SERVICES: Packaging design COUNTRY: Ukraine
KEY CHALLENGES:
- To transform a simple energy bar into a “friend for adventures” — a brand with character, trust, and emotional energy for every journey.
KEY DESIGN SOLUTIONS:
- Traveling mascot: A friendly bear became the brand’s symbol — full of energy, taste, and adventure. Each of the 15 flavors features a unique illustration tied to a specific outdoor activity such as snowboarding, trekking, kayaking, or mountain biking.
- Sport slang & flavor identity: Each bar’s name uses playful adventure slang, adding personality and connection with the active community.
- Compact travel format: Designed for movement — clean, practical, and easy to carry during any trip or hike.
RESULTS FOR THE CLIENT:
- The redesign became a key growth driver — OMNOM emerged as a category leader among energy bars for active people.
- The visual system of 15 sport-specific illustrations helped the brand reach a wide audience of outdoor enthusiasts, from runners and surfers to travelers and cyclists.
- The emotional identity and mascot built a strong emotional connection with the target community, increasing brand loyalty and repeat purchases.
- The packaging turned into a powerful marketing tool, featured in advertising, social media, and collaborations with sports brands.
- Brand recognition grew exponentially, establishing OMNOM as a symbol of modern Ukrainian energy and adventure culture.
- Following its success in Ukraine, the brand is preparing for expansion into the European market, using design as the core of its communication strategy.
