Mr LEMKO SNACKS
MR Lemko is a modern Ukrainian brand of jerky and Kabanos, aimed at young consumers who appreciate bold flavors, authentic Ukrainian roots, and active lifestyles.
The task was to create a minimalist yet emotionally rich packaging design that communicates tradition, quality, and visual clarity on the shelf.
CLIENT: Mr Lemko SERVICES: Logo design, Packaging design COUNTRY: Ukraine
KEY CHALLENGES:
-To develop a contemporary aesthetic while preserving cultural identity and clearly distinguishing between product types.
KEY DESIGN SOLUTIONS:
- Cultural Identity. The logo features Mr. Lemko — a folkloric character from the Ukrainian Carpathians — blending folk symbolism with modern aesthetics to create an emotional link with heritage.
- Minimalism with Meaning. Clean design, clear typography, and balanced composition let the product and its story remain in focus, ensuring strong visibility and brand recognition.
- Minimalism with Meaning. Clean design, clear typography, and balanced composition let the product and its story remain in focus, ensuring strong visibility and brand recognition.
RESULTS FOR THE CLIENT:
- Established a distinctive and culturally grounded brand identity.
- MR Lemko stands out confidently on the shelf among competitors.
- The design communicates authentic Ukrainian roots and heritage.
- Modern, honest visual storytelling builds strong consumer trust.
- The packaging became the brand’s key touchpoint, strengthening emotional connection with the audience.
- MR Lemko stands out confidently on the shelf among competitors.
- The design communicates authentic Ukrainian roots and heritage.
- Modern, honest visual storytelling builds strong consumer trust.
- The packaging became the brand’s key touchpoint, strengthening emotional connection with the audience.
