Caesar Gastro Bar
Caesar Gastro Bar is a fast-casual concept created for a young, urban audience that values fresh, healthy food with personality. The brand focuses on original recipes wrapped in whole-grain flatbread — a modern reinterpretation of fast food that feels both nutritious and fun.
The main goal was to develop a bold and playful identity that connects the name “Caesar” with youthful energy, pop-culture humor, and contemporary food culture.
CLIENT: Caesar's gastro bar SERVICES: Bran Identity COUNTRY: Ukraine
KEY CHALLENGES:
- To reinterpret a historical figure — Julius Caesar — in a modern, accessible, and relatable way.
- The challenge was to keep the iconic recognition while transforming the image into something light, funny, and attractive for a young audience visiting a fast-casual spot.
- The challenge was to keep the iconic recognition while transforming the image into something light, funny, and attractive for a young audience visiting a fast-casual spot.
KEY DESIGN SOLUTIONS:
- Modern Caesar character: The logo features Julius Caesar in a contemporary, humorous twist — wearing trendy party sunglasses, instantly setting a playful mood and giving the brand a memorable mascot.
- Caesar holding the signature roll: To emphasize the product, Caesar holds the brand’s main dish — the whole-grain wrap — creating a direct and entertaining link between the illustration and the menu.
- Bold geometric visual language: A system of contrasting, geometric shapes builds a dynamic and youthful aesthetic, giving the identity a modern edge while balancing the classical reference.
- Pop-culture meets antiquity: The combination of ancient symbolism with modern graphic humor strengthens the brand personality and makes it stand out among competitors.
RESULTS FOR THE CLIENT:
- Created a distinctive, youthful brand identity that merges history with pop-culture irony.
- Increased recognition through a memorable character-based logo.
- Strengthened emotional engagement among young customers seeking fun, modern food experiences.
- Built a flexible visual system suitable for packaging, interior branding, social media, and merchandising.
