FASHION PROPAGANDA
Fasion Propaganda is a premium clothing brand created for showbiz stars — musicians, performers, and artists who live in rhythm with the stage. The brand combines bold fashion aesthetics with the expressive energy of music, forming a distinctive visual language of style, sound, and self-expression.
CLIENT: Fashion Propaganda SERVICES: Logo & Identity design COUNTRY: Slovakia
KEY CHALLENGES:
- To create a brand identity that connects two creative worlds — fashion and music — while preserving a sense of luxury, individuality, and stage charisma.
- The challenge was to build a visual system that feels both tailor-made and rhythmically alive.
- The challenge was to build a visual system that feels both tailor-made and rhythmically alive.
KEY DESIGN SOLUTIONS:
- Treble clef as a needle and thread: A unique logo concept where the treble clef visually transforms into a sewing needle, symbolizing the unity of music and fashion craft.
- Vinyl record as embroidered emblem: The circular logo element resembles both a vinyl disk and an embroidery stitch — bridging handmade artistry and musical heritage.
- Dynamic graphic rhythm: Typography and layout follow a visual rhythm, echoing the pulse of sound and stage performance.
- Black & metallic palette: A refined color scheme that evokes concert lighting, luxury fabric textures, and modern showbiz aesthetics.
RESULTS FOR THE CLIENT:
- Formed a distinctive brand image that embodies the fusion of music and fashion.
- Increased emotional recognition among the target audience — musicians and performers.
- Strengthened brand memorability through symbolic design elements.
- Positioned Fasion Propaganda as a statement brand for creative personalities.
