BROWAR CRAFT BEER
Browar Brewery is a small family business producing limited batches of craft beer from unique family recipes. The goal was to create a cohesive visual system and packaging design for the first short-shelf-life batch — emphasizing freshness, uniqueness, and emotional appeal.
CLIENT: Browar croup SERVICES: Packaging design COUNTRY: Ukraine
KEY CHALLENGES:
- To merge a modern visual style with the artisanal soul of the brand and ensure strong shelf presence among bold competitors.
KEY DESIGN SOLUTIONS:
- Brewing process illustration: Hand-drawn visuals of the brewing stages became the core of the concept — digitized and refined to express craftsmanship and authenticity.
- Restrained color palette: Muted tones were used to contrast with competitors’ bright designs while maintaining a traditional feel.
- Custom bottle & kraft label: A unique bottle silhouette and textured kraft-paper label add a tactile sense of exclusivity and premium quality.
RESULTS FOR THE CLIENT:
- Established a strong visual identity blending craftsmanship with modern aesthetics.
- The first batches sold out within weeks of release.
- Strengthened the brand’s positioning among local craft breweries.
- Increased the number of retail and bar orders.
- Packaging became a central element of the brand’s marketing communication.
- Gained positive media coverage and strong engagement from the craft beer community.
