BOOTLEG BATH MEN’S HANDMADE COSMETICS
Bootleg Bath is a California-based American brand that crafts handmade men’s cosmetics using only natural ingredients. All products are made in the USA, eco-friendly, and completely free from parabens, sulfates, and harmful additives.
CLIENT: Bootleg Bath SERVICES: Branding & Packaging design COUNTRY: USA
KEY CHALLENGES:
- To create a recognizable brand identity that combines masculinity, authenticity, and the spirit of craftsmanship.
- To convey a handmade aesthetic while keeping the design clean and modern.
- To emphasize the natural composition and eco-benefits through visual language.
- To develop a flexible packaging system for a wide range of products — from soaps and shampoos to bath salts and balms.
KEY DESIGN SOLUTIONS:
- A logo with a hand-drawn bathtub illustration that captures the “crafted by hand” essence.
- A vintage-inspired typeface paired with minimalist structure — merging tradition and modernity.
- A custom vintage-style pattern for soap wraps to add texture and identity.
- Use of handcrafted stamps and small illustrations to strengthen the artisanal feel.
- A refined, natural color system with accent tones to differentiate product lines.
Icon set highlighting product benefits: vegan, cruelty free, sulfate & paraben free, eco-friendly.
RESULTS FOR THE CLIENT:
- Significant increase in sales on Amazon thanks to a strong, recognizable visual identity.
- Powerful branding that distinguished Bootleg Bath from competitors and built customer trust.
- Enhanced brand perception — now associated with quality, authenticity, and natural care.
- Scalable packaging system adaptable for future product lines.
